Batumi Rental Market Analysis 2025
Key Market Indicators
Demand Statistics:
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Tourist flow: 2.8 million people per year
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Average occupancy: 75–90% in high season, 50–65% in winter
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Rental rate growth: 8–12% per year
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Competition: moderate in central districts
Seasonality:
-
High season (June–September): +40–60% above base rates
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Shoulder season (May, October): base rates
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Low season (November–April): –20–30% from base rates
Rental Demand Structure
Short-term rental (1–30 days):
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Tourists from Russia: 45%
-
Tourists from Europe: 25%
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Local guests: 20%
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Business travelers: 10%
Long-term rental (6+ months):
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Expats & foreign specialists: 40%
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Local families: 35%
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Students: 15%
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Seasonal workers: 10%
Choosing an Apartment for Rental
Criteria for the Ideal Property
Location (40% weight):
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Distance to the sea (up to 800 m)
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Developed district infrastructure
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Transport accessibility
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Safety and cleanliness
Property characteristics (35% weight):
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Size: 25–65 m² (optimal)
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Layout: studio or 1–2 bedrooms
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Floor: 3–15 (avoid 1–2 and top floor)
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Condition: renovated or turnkey
Building infrastructure (25% weight):
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Elevator
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Concierge or management company
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Parking
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Internet & cable TV
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Pool or spa (bonus for short-term)
District Ranking for Rental Business
|
District |
Short-term |
Long-term |
Overall Rating |
|
City Center |
⭐⭐⭐⭐⭐ |
⭐⭐⭐⭐ |
9.5/10 |
|
New Boulevard |
⭐⭐⭐⭐⭐ |
⭐⭐⭐⭐⭐ |
9.3/10 |
|
Seaside Area |
⭐⭐⭐⭐⭐ |
⭐⭐⭐ |
8.7/10 |
|
Kakhaberi |
⭐⭐⭐ |
⭐⭐⭐⭐⭐ |
8.0/10 |
|
Airport Area |
⭐⭐ |
⭐⭐⭐⭐ |
6.5/10 |
|
Gonio |
⭐⭐⭐⭐ |
⭐⭐ |
6.8/10 |
Detailed Analysis of Top Districts
Historic Center:
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Perfect for short-term rental
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Average rate: $40–80/day
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Occupancy: 80–95% in season
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Pros: maximum tourist traffic
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Cons: noise, wear, parking issues
New Boulevard:
-
Universal: works for all rental types
-
Average rate: $35–70/day, $500–900/month
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Consistently high occupancy
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Modern infrastructure
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Pros: prestige, sea view, entertainment
Yield Calculation by Rental Type
Short-term Rental — Maximum Profit
Example: 30 m² studio in the center for $45,000
Revenue:
-
High season (120 days): $60 × 120 = $7,200
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Shoulder season (60 days): $40 × 60 = $2,400
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Low season (90 days): $25 × 90 = $2,250
-
Total annual revenue: $11,850
Expenses:
-
Utilities: $720/year
-
Cleaning & linen: $1,800/year
-
Platform fees (12%): $1,422
-
Maintenance: $500/year
-
Taxes: $2,370/year (20%)
-
Total expenses: $6,812
Net profit: $5,038
ROI: 11.2% per year
Long-term Rental — Stability
Same property on long-term:
Revenue:
-
Monthly rate: $550
-
Annual revenue: $6,600
Expenses:
-
Utilities: $360/year
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Management (5%): $330/year
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Maintenance: $300/year
-
Taxes (small business 1%): $66/year
-
Total expenses: $1,056
Net profit: $5,544
ROI: 12.3% per year
Mixed Model 70/30 — Optimal Solution
Scheme 70/30:
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70% of the year — short-term
-
30% of the year — long-term
Advantages:
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Maximized income in peak season
-
Stable cash flow off-season
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Less wear and tear
-
Risk diversification
Legal Setup of Rental Business
Small Business Status — Best Choice
Eligibility:
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Annual turnover ≤ 30,000 GEL (~$11,100)
-
Activity: property rental
-
Tax: 1% of turnover
Required documents:
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Application to Revenue Service
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Passport copy + translation
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Lease or ownership documents
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Residence registration certificate
Processing time: 5 business days
Cost: free
Standard Taxation
Applied when:
-
Turnover > 30,000 GEL/year
-
You want VAT registration
-
Large-scale rental business
Taxes:
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Income tax: 20% on profit
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VAT: 18% (if limits exceeded)
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Corporate profit tax: 20% for legal entities
Taxation Example
Revenue: $10,000/year
Small business status:
-
Tax: $10,000 × 1% = $100
Standard taxation:
-
Revenue: $10,000
Expenses (documented): $3,000
Taxable profit: $7,000
Tax: $7,000 × 20% = $1,400
Savings with small business status: $1,300
Preparing the Apartment for Rental
Mandatory Equipment
Furniture & appliances:
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Orthopedic mattress bed
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Sofa or armchairs
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Dining table & chairs
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Wardrobe
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Fridge, stove, microwave
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Washing machine
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TV with cable
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Air conditioner
Base furnishing cost: $5,000–8,000
Extra for short-term rental:
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High-quality bedding (2–3 sets)
-
Towels (4–6 pcs)
-
Cookware & utensils
-
Hairdryer, iron, ironing board
-
Wi-Fi router
-
Safe
Additional cost: $1,000–2,000
Design & Interior
Principles:
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Neutral color palette
-
Durable, wear-resistant materials
-
Minimalism & functionality
-
Good lighting
-
Quality plumbing
Common mistakes:
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Overly personalized decor
-
Expensive fragile items
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Lack of storage space
-
Poor sound insulation
-
Saving on mattresses & bedding
Rental Business Management
Self-Management
Suitable if:
-
You live in Batumi or visit regularly
-
Ready for daily tasks
-
Fluent in Georgian or English
-
Service industry experience
Duties:
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Listing on platforms
-
Guest communication
-
Check-in / check-out
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Problem solving
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Cleaning supervision
-
Financial reporting
Yield: maximum (100% profit)
Property Management Companies
Services include:
-
Professional photos
-
Listing on all major platforms
-
24/7 guest support
-
Check-in/out
-
Cleaning & linen change
-
Minor repairs
-
Financial reports
Fees:
-
Short-term: 20–30% of revenue
-
Long-term: 8–12% of revenue
Top management companies in Batumi:
AirBnB Management Batumi
-
Focus: short-term
Fee: 25%
Batumi Rent Service
-
Universal
Fee: 15–20%
ORBI Property Management
-
Premium & ORBI projects
Fee: 20–25%
Online Platforms
Short-term:
Airbnb • Booking.com • MyPlace.ge
Long-term:
SS.ge • Korter.ge
Risk Management
Main Risks & Mitigation
Financial risks → vacancies, non-payment, damage
Operational risks → breakdowns, neighbor conflicts
Legal risks → tax changes, disputes
Mitigation: insurance, deposits, diversification, careful tenant screening, reserve fund
Yield Optimization
Ways to Increase Income
-
Quality renovation & furniture (+15–25% rate)
-
Pro photos (+20–30% bookings)
-
Fast response & extra services
Cost Reduction
-
Small business tax regime
-
Automation, energy-saving tech, long-term contractor deals
Step-by-Step Launch Plan
Stage 1: Planning (1 month) → budget, district, purchase
Stage 2: Preparation (1–2 months) → renovation, documents, photos
Stage 3: Launch (1 month) → listings, first bookings
Stage 4: Optimization (ongoing) → analytics & scaling
Key Performance Indicators
Track: occupancy %, ADR, net profit, reviews
Targets: 70%+ occupancy, 10%+ ROI, 4.5+ rating
Conclusion
Buying an apartment for rental in Batumi is a proven way to generate 10–15% annual passive income.
Success formula:
Right location + Quality preparation + Efficient management = Stable profit
Minimum starting capital: $50,000–70,000
Payback period: 7–10 years
Expected yield: 10–15% per year
With a professional approach, a Batumi rental business becomes a reliable long-term passive income source.
Article prepared by: Batumi rental business experts
Data current as of: September 2025
Yield calculated from real market performance

