Novotel Living Batumi is an Accor-branded extended-stay hospitality residence developed by Mardi Holding on the first line of the Black Sea coast in Makhinjauri, Batumi. The project combines individually owned, fully furnished turnkey hotel apartments with professional hospitality infrastructure and rental management. Construction delivery is scheduled for Q4 2027, with the soft opening expected during 2028.
About the residential complex
Unlike a conventional residential development, Novotel Living Batumi is designed to serve both short- and extended-stay guests, including holidaymakers, families, business travellers and guests combining work with longer stays.
The development consists of two blocks — Block A and Block B — with 341 currently approved apartments on up to 15 floors. The apartment mix includes studios, one-bedroom and two-bedroom residences with sea, mountain, partial-sea, sea/mountain and sea/city orientations depending on their position.
Apartment owners obtain individual ownership of their property, while the apartments operate within the Novotel Living hospitality concept and a professional rental-management structure. The seller and project company is Mardi Water Front LLC.
The interiors are based on a design concept developed by Sundukovy Sisters, combining contemporary international hospitality standards with functionality suitable for both short and longer stays.
Location and area advantages
Novotel Living Batumi is located at 62 Tamar Mepe Avenue / 2–2a Iberia Street, in the Makhinjauri recreational area on the northern side of Batumi. The project occupies a first-line Black Sea location and combines access to the coast with a quieter resort environment, subtropical greenery and convenient access to central Batumi.
Key location advantages:
- approximately 1 minute to the Black Sea beach;
- approximately 5 minutes by car to Batumi Botanical Garden;
- approximately 10 minutes to Petra Fortress;
- approximately 10 minutes by car to central Batumi, depending on traffic;
- approximately 20 minutes to Batumi International Airport, depending on traffic;
- easy connection to Batumi via Tamar Mepe Avenue;
- proximity to Makhinjauri’s recreational and natural environment;
- access to the Black Sea, the Botanical Garden and other major Adjara attractions.
Access to the nearby beach crosses the road and the railway line. A designated pedestrian railway crossing with electronically controlled gates is planned to ensure safe pedestrian access during train movements.
The location allows the project to target several demand segments rather than depending exclusively on seasonal beach tourism.
Complex infrastructure
Novotel Living Batumi is planned as a complete hospitality environment rather than simply an apartment building. Planned facilities include:
- professional reception and guest-support services;
- Social Hub and shared co-living areas;
- rooftop infinity pool with panoramic Black Sea and Batumi views;
- panoramic rooftop restaurant and sky bar;
- gastronomic restaurant / food & beverage concept;
- 24-hour lobby bar and food-and-beverage service;
- wellness facilities;
- modern fitness centre / gym;
- co-working areas, meeting and conference rooms;
- high-speed Wi-Fi;
- children’s play areas, children’s club and organised children’s activities;
- family recreation spaces;
- professional housekeeping and technical maintenance;
- CCTV, controlled access, security and fire-safety systems;
- guest and service elevators: Block A — 2 passenger + 1 service, Block B — 3 passenger + 1 service;
- indoor and outdoor hotel parking with up to approximately 50 spaces;
- landscaped arrival and outdoor areas.
Commercial and service areas are also planned to include convenience retail and hospitality-oriented facilities. The project will additionally be connected through selected owner/guest privileges and shuttle services to participating Mardi hospitality and wellness facilities, including Mercure Aquapark Batumi, subject to the final operating programme.
Layouts and prices
The current inventory includes studios, 1-bedroom and 2-bedroom apartments with total areas, including balconies, of approximately 29.5 to 67.3 m².
- Studios — from approximately 29.5 m², minimum turnkey price from $3,050/m².
- 1-bedroom apartments — multiple configurations in Blocks A and B, minimum turnkey price from $3,100/m².
- 2-bedroom apartments — larger configurations of up to approximately 67.3 m², minimum turnkey price from $3,200/m².
Block A offers studio, one-bedroom and two-bedroom configurations with sea, mountain and combined sea/mountain orientations. Block B offers studio, one-bedroom and two-bedroom configurations with sea, partial-sea and sea/city orientations.
Apartments are delivered fully renovated, furnished and equipped as turnkey hotel apartments in accordance with the approved project documentation and Novotel Living / Accor standards. Each residence includes the project-standard kitchen or kitchenette, appliances, furniture and equipment.
Layouts differ according to apartment position, so the exact internal area, balcony area, total area, orientation, view, floor and price are confirmed for each individual apartment. Prices are dynamic and depend on the apartment, block, floor, view, area and current sales status.
Payment terms: 30% down payment.
Investment appeal
International branded hospitality concept. The project operates within the Novotel Living / Accor brand framework, providing internationally recognised hospitality standards, operational procedures and guest-experience requirements.
Full individual ownership. The purchaser acquires an individually registered real-estate unit, subject to the project’s purchase and management agreements.
Professional rental management. Apartments participate in a professionally managed hospitality rental programme outside the approved owner-use period.
Owner benefits. Eligible residence owners may participate in the Accor Ownership Benefits Programme / Accor One Residence Club, subject to programme terms and fees. Benefits may include ALL Gold status, VIP reservation assistance, room upgrades at participating properties subject to availability, and up to 20% discount from the Best Available Rate at participating Accor hotels and resorts.
Limited annual personal use. Owners may use their residence for up to three weeks per year, subject to the management agreement, advance reservation, availability and operating conditions.
Different guest segments. The project is designed to attract leisure tourists, families, couples, business travellers, remote-working / workation guests and extended-stay visitors. This diversification can help reduce dependence on a single guest category.
Complex advantages
- International branded hospitality concept — Novotel Living / Accor
- Full individual ownership of a registered unit
- Professional rental management
- Turnkey product: delivered fully renovated, furnished, equipped and ready for hotel operation
- Extended-stay concept: more functionality than a conventional hotel room
- First-line coastal location, about 1 minute to the Black Sea
- Rooftop lifestyle: infinity pool, restaurant and sky bar with panoramic views
- International interior concept by Sundukovy Sisters
- Accor owner benefits programme
- Up to three weeks of personal use per year
Who is this complex suitable for
Novotel Living Batumi is suitable for:
- property investors looking for an individually owned property within an internationally branded hospitality project;
- international buyers who want professional management instead of independently operating a rental apartment;
- investors focused on rental potential generated through professionally managed short-, medium- and extended-stay accommodation;
- buyers seeking a turnkey investment without having to furnish and prepare the apartment for rental;
- clients interested in branded residences and international hotel-service standards;
- buyers who want occasional personal use together with professional rental operation during the rest of the year;
- investors targeting diversified demand, including tourism, family travel, business travel and longer stays;
- lifestyle investors who value proximity to the Black Sea, Batumi Botanical Garden and the quieter Makhinjauri recreational environment;
- long-term investors interested in combining individual property ownership, professional hotel management and potential resale value.
